In May 2024, we successfully launched our distinctive talent brand and our industry value proposition in collaboration with our ecosystem partners. With guidance from a strategic employer branding agency, we jointly crafted a unique narrative for careers in integrated photonics that sets us apart in the competitive tech landscape. Built on insights from our industry branding research report, we’ve launched a comprehensive talent website in October 2024: www.photonjobs.nl. This platform features an integrated job board showcasing up-to-date vacancies from all our partner companies, serving as a central hub for career opportunities in the integrated photonics sector.
Why this initiative?
Given the newness and unfamiliarity of the integrated photonics industry for most talent, we believe a strong value proposition and industry brand will resonate with potential candidates, distinguishing the industry from other industries in the competitive tech landscape. This talent brand, separate from the PhotonDelta brand, should tell the story of what an attractive career in the industry is like. The Talent website (www.photonjobs.nl) featuring an integrated job board serves as a central hub for all talent-related activities.
The talent website will be the landing page for everything that talent needs to know: what studies they can choose in the field of (integrated) photonics, career possibilities, testimonials of talent that already has a career in the industry, career events, and more.
How can you contribute to this initiative?
As a result of the collaborative efforts of PhotonDelta, the employer branding agency and our partners, we’ve successfully developed a research report and industry value proposition, forming the foundation of our compelling talent brand. This initiative has culminated in the creation of our talent website, www.photonjobs.nl and the job portal. We’re grateful for the diverse insights that have shaped this project and are excited about its potential to attract top talent to the integrated photonics industry.
Partners can continue to play a vital role in enhancing our talent brand and talent website by:
- Providing engaging content such as employee testimonials, company profiles, and promotional videos to showcase the diverse opportunities within the industry.
- Regularly updating us with your latest job openings that are not listed on your company website, so we can update them manually on the job board. Doing so ensures that our job portal remains comprehensive and current.
- Participating in ongoing feedback sessions to help us refine and improve the website.
- Sharing success stories and industry developments to keep the content fresh and relevant.
Your continued input and engagement are crucial in making this platform a dynamic and effective tool for talent attraction and the growth of the integrated photonics industry.
Do you have questions? Contact Evi Somers, Programme Director Human Capital at PhotonDelta via +31 (0) 85 112 43 37 or humancapital@photondelta.com.